About Us

Not Your Average Air Freshener

At Purewiff, we believe that a good scent is not just luxury but a daily uplifting experience. It can transform your space and lift your mood.

 

 

Our Story

Hi, we are Shibika and Mayank, the husband-wife duo behind Purewiff. We’re homebodies at heart—always seeking cozy corners and uplifting fragrances that make everyday moments feel special.

Our journey started during the years we spent together in Europe. We created a home where every room had its own scent. From linen sprays to diffusers to candles, fragrance was a key part of life. We fell in love with how scent could set the vibe of a space.

When we moved back to India, we wanted to recreate that home. But most products felt too synthetic, too strong, or just didn’t last. That’s when Purewiff was born—a brand for people like us, who value thoughtful, high-quality fragrances that makes your space truly yours..

 

 

Our Founders

We met during our undergraduate days at BITS Pilani, K.K. Birla Goa Campus.

Mayank worked at Tata Motors, learning the ins and outs of manufacturing. He then pursued business studies across France, Germany, Spain, and the UK, before working at HelloFresh in Germany.

Shibika started her career in the R&D division of Tata Motors, diving deep into product development and quality. Later, she explored the world of digital commerce at Wayfair after studying Sales and Marketing in France and Germany.

Together, we bring a blend of product expertise, design sensibility, and a passion for fragrances.

 

 

Our Mission

We’re here to make it easier for you to enjoy fragrances in everyday life. Whether it’s your car, your home, or your favorite reading nook, we bring you premium scents that are easy to understand and easy to love.

 

 

Our Vision

To be the most trusted brand for spatial fragrances in India. We aim to bring you scents that last, delight, and enhance every moment.

 

 

What Makes Us Different

Building a fragrance brand is simple—but ensuring quality isn’t. Many brands rely on white-label manufacturers, where quality and safety often take a backseat.

At Purewiff, we partner only with IFRA-certified fragrance oil manufacturers. We blend and bottle our fragrances in-house, ensuring every product meets our high standards. This means you get scents that are premium, safe, and long-lasting.

 

 

Our Values

Trustable: Products you can rely on, every time.

Clear Communication: No jargon—just simple, transparent information.


Modern: We bring you trending fragrances and innovative formats.

Customer-Centric: We evolve based on your feedback and needs.

Community-Focused: We create content that connects us, not just sells.

 

 

Our Community

We keep our customers at the heart of everything we do. Purewiff isn’t just about fragrances—it’s about building a community of people who love their spaces and want to enhance them with scents that feel just right.

If you have ideas on how we can help you explore the world of fragrances or enhance your space, we’d love to hear from you.

 


Bring Home Pure Wiff

We invite you to experience the Pure Wiff difference in your own space. Let’s make your space a little more special..

Our Fragrance Recommendations

For Car:

  • Marine Escape or Musk for soft, mild fragrance

  • Timber Trails  or Sparkling Dew for strong fresh bursts

For Home - Launching Soon!!